New Normal Design

Finland / Society

Publication coming up in 2024!

Hello – I’m glad you found your way here 🙂

My name is Petra. I’m a generalist designer who has experienced multiple roles from a visual designer in performing arts, producer of events to being an advisor for start-ups and design professionals in Finland. During 2022 – 2023 I looked at my home country with my curious yet critical mindset, and through the lens of my camera. During the quest I encountered fourteen younger colleagues, asking how they are tackling the critical environmental and societal problems at the moment in their work? What is their new normal in design in Finland? What kind of a future do they want to build up?